History

Founded in 1998 by Éric Trépanier and Pierre Dessureault, two strategic development experts and astute executives, Optima has built an enviable reputation over the years, which has made it an undisputed leader in geomarketing and database marketing.

In 2001, Optima launched Focus, the very first Canadian-made market segmentation solution based on regional realities, and the cornerstone of the firm’s product offering. Instant hit! Focus provided comprehensive market legibility, accurate client base targeting, and the opportunity to assess market potentials with superior efficiency.

Relying on its expertise and a powerful, state-of-the-art segmentation tool, Optima acquired a client base including several large Canadian corporations dealing in fields as varied as energy, telecommunications, finance, retail, foods and entertainment

On the strength of their accomplishments, the two founders of Optima were recognized in 2002 by the business community when they received Ernst & Young’s prestigious Entrepreneur of the Year Award. In the same light, Mr. Trépanier was also selected a finalist for the title of Marketing Person of the Year 2003 at the AMM (Association Marketing de Montréal).

Optima today works on consolidating its competitive position in the Quebec market while continuing innovative solution research and development.

Our Mission
At Optima, we know that strategic development lies at the core of success in business and that working out the best possible strategy remains the primary concern of corporate executives everywhere.
This is why we focus on developing cutting-edge marketing tools enabling you to accurately target high-potential markets and clients and then determine the most efficient and effective means of reaching them.
Based on this vision, jointly with our clients, we develop initiatives tailored to each market’s realities and measure their effectiveness in time and space.

Our Team
Optima is also a multidisciplinary team of seasoned professionals renowned for its aggressiveness, know-how and innovative methods. Analysts, economists, geographers, technicians, consultants and managers work together to provide our clients and partners with solutions tailor-made for their business environments.