Géomarketing & Segmentation

Firme marketing Optima

Segmentation, analyse de marché, données socio-démographiques, modélisation, ciblage marketing
 
Services conseils en marketing
 

Our Products
A complete Geomarketing suite!

Geomarketing solutions for your marketing campaigns and business development

 For the marketing needs of mid-size companies and corporations, Optima offers a geomarketing suite that aims at optimizing the decision making process, marketing actions and network development.

Cause we developped our products in a way to transform costly services into affordable products, to highlight canadian specific caracteristics and to propose a unique approach on the market, all our products represent added value when it comes to the growth of your market share and reaching new market segments.


Products

Market segmentation system built to strenghten the marketing actions of canadian businesses and corporations. Focus is the ideal solution for the development of a market analysis, define a market potential, improve marketing strategies, understanding consumption behaviours or to optimize a distribution network. [>>]
Thanks to its user friendly cartographic navigation system, GeoVision propose detailed market analysis and quality demographic data. [>>]
Market slicing of the canadian territory into 200 homogeneous market areas where each of them represents the consumption dynamics of its surrounding and local poles. [>>]
DollarVision is the ideal source for households expenses by categories and geographic areas. [>>]
The PMB survey data (24 000 respondants, more than 110 publications and over 2500 products and brands) profiled based on the Focus segments through 10 consumption categories. [>>]
In partnership with DMTI Spatial, Optima offers demographic and geographic data that can be use in market studies or be profiled with the Focus market segmentation system. [>>]

 

White papers:

Focus Focus [>>] PMB PMB [>>] GeoVision GeoVision [>>]
DollarVision DollarVision [>>] MacroVision MacroVision [>>]    

 

 

 

Segmentation, analyse de marché, données socio-démographiques, modélisation, ciblage marketing