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Pierre Dessureault
Directeur Général
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Pierre Dessureault
holds a Bachelor’s Degree in Business Administration
from the Université du Québec à Montréal
(UQAM) as well as a Licensed Real Estate Broker certificate.
Before founding Optima, he took his post as Manager of Real
Estate and Development at the CIBC Bank. He proved a savvy
executive, directing several major projects for the CIBC,
one of which concerned a large-scale restructuring of the
Financial Consulting Centre’s network platform.
In
1998, he created Optima along with Éric
Trépanier. Their objective consisted in applying
their experience and market intelligence to provide future
clients and partners with efficient, effective marketing services
and solutions intimately in tune with their market realities,
meeting their daily requirements and allowing them to better
meet corporate challenges as they developed.
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From its initial mandate to the present, Optima went through
exponential growth, increasing its head count from 2 to 20 employees
and offering innovative solutions and an expertise recognized
as belonging to the elite of the geomarketing field. Among his
major distinctions, Mr. Dessureault was awarded, along with his
associate Éric Trépanier,
the prestigious Ernst & Young
Entrepreneur of the Year Award for 2002.
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