Case Study
Canadian Leader in Energy


Challenge ?

This project’s goal consisted in providing a picture of the roof unit-type heating and air conditioning system market. Indeed, our client was looking to assess the competitive position of natural gas as an energy source in the heating equipment market as opposed to electric heating equipment.

Solution ?

• Estimation of the roof unit population based on a study by the Office of Energy Efficiency.
• Search for media and statistical information on the Quebec and Canadian markets’ evolution• Fact-finding expert survey (manufacturers and business owners) on the competitive position of equipment in newly constructed buildings or replacement of obsolete equipment, and appraisal of modulation control knowledge and attractiveness.
• Assessment of market potential and our client’s current market share.


Challenge ?

Legislative changes drove our client to reflect on site conditions in the handling pallet industry. The objective was to evaluate impact of new phytosanitary standards on energy consumed as part of drying wood pallets and other wooden packaging materials used in exports:


Solution ?

• Specific picture of the industry at the international, national and provincial levels (current and future standards, varieties of wood and relief treatment of stress, machinery used, etc.).
• Market structure (number and sizes of businesses involved).
• Estimation of the various business categories’ energy consumption potential.
• Gecoding of businesses that make up the industry and comparison with our client’s network.
• Establishment of a buffer zone, extraction of the various high-potential businesses and current clients from the company’s client database.


Results

These studies oriented our client in its strategy and allowed it to position itself effectively and profitably with respect to its competitors. In addition, it reacted appropriately to changes that occurred in these lines of activity. Indeed, our client enjoys relative success with these industries and wanted to determine the true picture so it could implement efficient, effective marketing initiatives.