focus
energies on the right priorities;
communicate
so as to influence easier and faster;
establish a parallel between the network (banner
type) and the client base;
understand markets and set development priorities;
understand the dynamics specific to each client
environment (Web vs point of sale);
target client behaviours and habits to better
react;
identify target clients’ locations and develop
a more thorough knowledge of each point of sale’s
environment.
To
get to know your clients more in depth, Optima
suggests a down-drilling into the three pillars
of client knowledge: the market, transaction data
concerning clients, and client behaviour and habits.
Effective segmentation of one or another of these
backbones will enable you to discover a gold mine
of information. Each business can evolve at its
own pace in delving further into client knowledge;
it only has to efficiently engineer the sequence
of operations in order to maximize our chances
of success.
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