| A
tool you can't do without! The knowledge of
business potential and real market shares
have a major impact in the revision of a distribution
network.
Our
approach stems directly from the segmentation
phenomenon. Acquiring such valuable market
information allows us to; not only know
on a larger and more precise scale, your
present business potential for each market
segment in a specific marketplace, but also
forecast future business potential thanks
to multiple variables analysis such as zones
of development and residential growth.
This
approach allows us to obtain projections
of scale which are more precise and pertinent
because the formulas are adapted to various
characteristics which comprise each segment.
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