An image of a population's economic behavior

Segmentation allows us to classify small territories by using easily identifiable labels. It simplifies a market analysis by giving an overall view of the area instead of trying to study demographic variables on their own. When building a market segmentation, the variables we use are those that best explain the population's economic behavior. They include such variables as age of population, income, average rental costs, educational levels, language, profession, etc.

It's in this spirit that Optima has developed the segmentation called FOCUS, the first of its kind to effectively reflect Quebec's characteristics.

We can actually adapt FOCUS to the needs of your company, the areas in which you do business and the portions of those areas. Furthermore, the segmentation acts as leverage when defining business potential. In fact, a good segmentation allows us to calculate business opportunities in a realistic context.

A personalized segmentation at your fingertips

Reach the next step between market segmentation and your customer base. Because of FOCUS's geographical nature, you can use it with any type of information you have on hand and that has a geographical reference. It's even possible to map out the information and allow for a clear and visual representation of the relationship between different niches of the market and your distribution network.

Contrary to most existing models on the market today, those developed by Optima concentrate on specifics of the province, which are too often lost in a more general canadian perspective with other models.