Discover the Focus segments   Focus® Québec segmentation Focus® Ontario segmentation Focus® Prairies segmentation Focus® B.C. segmentation Focus® Atlantic segmentation

A unique solution
Focus is a flexible market segmentation solution that categorizes the five canadian regions households into segments based on more than 130 socio-demographical and geographical characteristics (2001 census - Statistics Canada).

These segments are distributed through 5 canadian regions (Quebec, Ontario, British Columbia, Atlantic and Prairies) by postal code, and have their own characteristics and consumption patterns.

Thanks to an efficient geographic filtering, each Focus segment is homogeneous from the inside since it brings populations with similar characteristics together; and heterogeneous on the outside cause each Focus segment singles out from others.

A regional approach
Validated in the field, Focus’ regional approach delivers a better level of discrimination of segment profiles since it reflects the sociological and economical realities that define Canada's regional markets.

In order to allow each regional system to be converted from one region to another, a bridge system links each Focus model giving them portability within Canada.

The Focus® bundles