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GeoVision®
GeoVision is a Canadian geomarketing application based on the Microsoft MapPoint® technology which generates demographic analysis and reports and allows its users to benefit from a geographical representation of their markets.

GeoVision comes with the 2001 Canadian census data and Focus®, Optima's market segmentation system. This information will allow marketing analysts and decision makers to use cartographic information at any market level in order to develop and control their strategic plans.

A complete market analysis and marketing solution
GeoVision offers predefined market areas with socio demographic data from Statistics Canada such as the Canadian census, and DollarVision® the household consumption expenditures. Those predefined areas will allow you to display provinces, census divisions, MacroVision® areas, census metropolitan areas, forward sortation areas (FSA) and census subdivisions.