Macrovision is a territorial slicing of the Canadian consumer markets developed by Optima and represents 200 homogeneous zones where each depicts the consumption dynamics on a regional scale. This slicing provides an analysis grid to better understand each market’s consumption patterns, especially for purchases that have a regional draw such as furniture, cars ans clothing.

At the urban level, Marcrovision was created taking into account phychological, geographical and sociodemographical barriers of commercial nodes which influence and determine the population’s consumption patterns. At the rural level, the slicing is based on the premisse of a central town core which acts as a catalyst to consumption.

Thanks to this vision which is oriented towards consumer indicators, Macrovision is the ideal tool for strategic development in retail distribution by offering both a visual geographical platform and better understanding of commercial dynamics.

Furthermore, to better understand local consumption patterns or proximity purchasing trends (pharmacies, grocery stores, etc.), each Macromarket can be further sliced into sub-markets*.

* Available for Quebec and Ontario only.

Market areas by region

	MacroVision Québec: 69		MacroVision Ontario: 65
	MacroVision B.C.: 36		MacroVision Prairies: 45
	MacroVision Atlantic: 33		MacroVision Canada: 248

Applications   Banner segmentation Banner positioning Market ranking Market potential analysis Network expansion

Benefits   Cartographic visualization Consumption driven vision Easy understanding of market dynamics Data compatibility Regional approach