The PMB Bundles
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The PMB bundles represent 10 consumption categories based on the PMB
survey data (24 000 respondents, more than 110 publications and over 2500
products and services) profiled by Focus segment.
Thanks to the Focus regional approach, the PMB bundles can help you reach an
unprecedented level of precision in your analysis of Canadian consumption behaviours,
allowing you to develop new markets while anticipating the needs of consumers
and positioning your offer more efficiently. |
The PMB Bundles
600 consumption profiles
Ex.: (Television, radio, magazines, newspapers, etc.)
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378 consumption profiles
Ex.: (Communications, computers, electronics, etc.)
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576 consumption profiles
Ex.: (Health, personal care, etc.)
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361 consumption profiles
Ex.: (Clothing, jewelry, toys, books, etc.)
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542 consumption profiles
Ex.: (Furnishing, maintenance, gardening, etc.)
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797 consumption profiles
Ex.: (Alcohol, grocery, breverages, snacks, etc.)
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224 consumption profiles
Ex.: (Social behaviours, entertainment, etc.)
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109 consumption profiles
Ex.: (Maintenance, car type, accessories, etc.)
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229 pconsumption profiles
Ex.: (Insurances, credit, banking habits, etc.)
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421 consumption profiles
Ex.: (Sports, travel, culture, activities, etc.)
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Positioning |
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Promotion and advertising |
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Target mailing |
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Telemarketing |
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Customer loyalty |
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Customer base development |
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Potential assessment |
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Category management |
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Consumption behaviours |
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Crossed selling |
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Documentation
Brochure
[>>]
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Other
products
DollarVision
[>>]
MacroVision [>>]
Focus [>>]
GeoVision [>>]
DMTI [>>]
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